Public sector bodies use integration to protect investment

At a time when budgets are under pressure, public sector bodies need to get the most from their spending. This applies just as much to IT projects as it does to anything else. Indeed, effective deployment of IT can help to stretch other budgets and make better use of resources overall. The Government is keen to encourage digital projects and has set up its own G-Cloud digital marketplace to help…

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Unlock the Potential of your Applications & Data

When dealing with customers, partners and suppliers, organisations want a complete picture of their interactions. Many organisations take a CRM system as their 1st point of Interaction. To get the ideal single view, the CRM system may need to interact with many backend databases and systems of record. The problem that is encountered is that to make a change in one of the databases or systems of record, requires a change in…

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Data, data, everywhere, Nor any insight to see

IoT is everywhere, but what do you do with the data? The Internet of Things (IoT) has opened up a whole new world of information for many businesses. Data collected by smart devices and sensors is telling us more about customers and how products are being used than ever before. From fitness trackers and domestic appliances to connected cars and industrial machinery, IoT devices are appearing in many areas of…

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Unlocking data to provide customer insights

Information has always been key to understanding customers. In the days before information technology this manifested itself in the business owner knowing his or her clients and their tastes, asking after their children and generally building a positive relationship. In the information age things are, perhaps, a little more removed, but businesses have the potential to know more about their customers than ever before. Every transaction leaves a trail and…

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How Data is transforming the retail landscape.

With the collapse in the past few years of many household names, most recently BHS and Austin Reed, it’s easy to conclude that the traditional high street retailing model is broken. Yet there are traditional Bricks and Mortar organisations that have been able to transform the shopper experience, through the use of technology to both boost their sales online, but more importantly and often crucially, to drive shoppers to their…

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