TO SERVE OR NOT TO SERVE – That is the Question. API’s HOLD THE KEY Graham Clark – W3Partnership August, 2016 Introduction Thee sayeth, using API’s, one can collecteth information from thine customers buying habits and then provideth thy folk such seamless shopping experience? Queen Gertrude wouldst beest in her elements, as one to embrace new technology; thee bid me yond that can be done in 2 weeks. “Claudius is…
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Information has always been key to understanding customers. In the days before information technology this manifested itself in the business owner knowing his or her clients and their tastes, asking after their children and generally building a positive relationship. In the information age things are, perhaps, a little more removed, but businesses have the potential to know more about their customers than ever before. Every transaction leaves a trail and…
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