In the modern world, no business exists in isolation. In the retail sector, perhaps more than any other, this means that information from customers, suppliers and distributors is vital to delivering effective services. Business to Business In order to succeed, retail and consumer companies are forging ever closer ties. This allows them to make better decisions, get goods to stores in a timely manner, and market them effectively. All of…Read More
Unlocking data to provide customer insights
Information has always been key to understanding customers. In the days before information technology this manifested itself in the business owner knowing his or her clients and their tastes, asking after their children and generally building a positive relationship. In the information age things are, perhaps, a little more removed, but businesses have the potential to know more about their customers than ever before. Every transaction leaves a trail and…Read More
How Data is transforming the retail landscape.
With the collapse in the past few years of many household names, most recently BHS and Austin Reed, it’s easy to conclude that the traditional high street retailing model is broken. Yet there are traditional Bricks and Mortar organisations that have been able to transform the shopper experience, through the use of technology to both boost their sales online, but more importantly and often crucially, to drive shoppers to their…Read More