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Read MoreHow black was your Friday?
From being a purely American phenomenon, the idea of Black Friday sales has rapidly caught on elsewhere in the last few years. 2016 saw Black Friday sales in the UK reach their highest level for two years (AUTHORITY URL: http://www.dailymail.co.uk/news/article-4007712/Black-Friday-sales-reached-highest-level-two-years.html) with more than £1.2 billion being spent online alone) Black Friday represents a pre-Christmas boost for retailers and a useful extension to the holiday shopping period. But the success of their…
Read MoreHow Data is transforming the retail landscape.
With the collapse in the past few years of many household names, most recently BHS and Austin Reed, it’s easy to conclude that the traditional high street retailing model is broken. Yet there are traditional Bricks and Mortar organisations that have been able to transform the shopper experience, through the use of technology to both boost their sales online, but more importantly and often crucially, to drive shoppers to their…
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