IoT is everywhere, but what do you do with the data? The Internet of Things (IoT) has opened up a whole new world of information for many businesses. Data collected by smart devices and sensors is telling us more about customers and how products are being used than ever before. From fitness trackers and domestic appliances to connected cars and industrial machinery, IoT devices are appearing in many areas of…
Read MoreTO SERVE OR NOT TO SERVE
TO SERVE OR NOT TO SERVE – That is the Question. API’s HOLD THE KEY Graham Clark – W3Partnership August, 2016 Introduction Thee sayeth, using API’s, one can collecteth information from thine customers buying habits and then provideth thy folk such seamless shopping experience? Queen Gertrude wouldst beest in her elements, as one to embrace new technology; thee bid me yond that can be done in 2 weeks. “Claudius is…
Read MoreUnlocking data to provide customer insights
Information has always been key to understanding customers. In the days before information technology this manifested itself in the business owner knowing his or her clients and their tastes, asking after their children and generally building a positive relationship. In the information age things are, perhaps, a little more removed, but businesses have the potential to know more about their customers than ever before. Every transaction leaves a trail and…
Read MoreBourne or Bond. Which one are you in the API world?
The two best known spy film genres are Jason Bourne and James Bond. The two on the face of it do a very similar job, but the way they go about it are subtly different. James Bond is suave, sophisticated, independent. Yet if you drill a little deeper, James is very dependent on the whole of MI6 to deliver his service. After all where would 007 be without Q &…
Read MoreHow Data is transforming the retail landscape.
With the collapse in the past few years of many household names, most recently BHS and Austin Reed, it’s easy to conclude that the traditional high street retailing model is broken. Yet there are traditional Bricks and Mortar organisations that have been able to transform the shopper experience, through the use of technology to both boost their sales online, but more importantly and often crucially, to drive shoppers to their…
Read MoreW3Partnership becomes a Digital Outcomes supplier, how will this affect customers?
The world is increasingly turning towards digital technology and the cloud to transform business processes and make the handling of data more streamlined. Whilst the public sector may have been slow to grasp this move to a digital world at first, it’s now starting to catch up. The UK Government has launched its own Digital Marketplace, making it easier for public sector bodies to buy the digital services that they…
Read MorePayment Service Directive (PSD2) and what it means for retailers
The revised Payment Services Directive ( PSD2 ) was adopted by the European parliament in the final quarter of last year. Yet many retailers remain unclear about what it actually means for them or for their businesses. Let’s take a look at what changes it will make, why they’re important and how developing strong API’s will be key to implementing this new directive. Background The idea of the original Payments Services…
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